SCIENCE AND SOUL SINCE ‘85

Giro perfectly merges science and soul to create new ideas to enhance the ride. We come from a unique place — Santa Cruz, California—at the intersection of surf and mountains with the bustling tech world of Silicon Valley visible from our forested hilltops. Our town (much like our brand) attracts people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. 

The Giro product line covers many categories, from bike to snow; from helmets to goggles to footwear to soft goods. But each and every one of these items was born from a need, a dream or an opportunity to enhance the ride. 

New Ideas to Enhance the Ride. We use these words often. Because for us, enhancing your ride (and, perhaps selfishly, enhancing our own) is the greatest motivator.